JetBlue is back with a new promotion that could help you top off your TrueBlue balance. For a limited time, you can buy TrueBlue points and receive a 130% bonus—one of the biggest bonuses we’ve seen from the airline. Here’s everything you need to know before you decide whether to jump on this deal.
Key Details of the Offer
- Promotion Period: Available for a limited time (check your JetBlue account for your exact end date—many offers run through late October).
- Minimum Purchase: You must buy at least 3,000 TrueBlue points to qualify for any bonus.
- Maximum Bonus: To unlock the full 130% bonus, you need to buy 10,000 points or more in one transaction. Smaller purchases receive smaller bonuses.
- Annual Limit: You can purchase up to 200,000 TrueBlue points per calendar year (the bonus does not count toward this cap).
- No Mosaic Credit: Purchased points—including the bonus—do not count toward Mosaic elite status.
Crunching the Numbers
Let’s run an example with the best bonus tier:
- Buying 100,000 points costs about $3,225 before taxes and fees.
- With a 130% bonus, you’d receive a total of 230,000 points.
- That works out to roughly 1.40 cents per point (cpp).
JetBlue award flights generally return around 1.3–1.5 cpp in value, depending on the route and timing. That means buying points at this price can be close to break-even, but not an automatic money-saver.
When This Deal Makes Sense
This promo can be worthwhile in certain situations:
- Topping Off for an Award: If you’re just a few thousand points shy of booking a high-value award—like a JetBlue Mint seat—buying can help you lock in the flight without paying cash.
- Last-Minute Redemptions: When fares are high and award rates are favorable, buying points can save you compared to a cash ticket.
- Family Pooling: JetBlue allows family pooling of points, so you might combine purchases with other members to reach a redemption faster.
When to Skip It
Consider holding off if:
- You can earn points through credit card transfer bonuses (from Amex, Chase, Citi, or Capital One), which often deliver better value.
- You don’t have a specific redemption planned—points can devalue over time.
- You mainly redeem for low-value flights where points are worth less than 1.4 cpp.
Tips to Maximize Value
- Buy Only What You Need: Don’t stockpile points unless you have a confirmed use.
- Compare Cash Prices: Always check the cash fare to make sure buying points really saves money.
- Watch for Transfer Promotions: Even a 20% transfer bonus from a credit card program can beat this purchase deal.
Bottom Line
A 130% bonus is one of JetBlue’s strongest offers, but the math still matters. At roughly 1.40 cents per point, buying TrueBlue points is worthwhile only if you have a high-value redemption planned or need to top off your account for an immediate booking. For everyone else, earning through flying, credit card bonuses, or transfer promotions will usually be the smarter—and cheaper—move.
pointmetoluxury.com 
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